Franchisee training and development

We offer exceptional support throughout your journey to build a successful and profitable business

You will be trained and supported in all aspects of the operational, financial, and marketing skills that make for a successful franchise. 


“Walfinch has great initial training and support from the outset and the continuous support has been excellent so far.”

Tiffany Meachim - Walfinch Mansfield

Find out more about home care franchising with Walfinch:


We pride ourselves on the training and support we provide to our care staff and to our franchisees. As a franchisee you will receive formal training on all aspects of running your care business. An initial ten-day training course will cover:

Marketing Support

We supply initial marketing training and materials to help you launch your new care business plus ongoing training and coaching to help you build your brand in your local community. We also provide you with social media posts and stories for use in local media. We also show you how to build relationships in the local community

Recruitment support

We help you with carer recruitment, including advice on ways to boost recruitment, templates to use when advertising vacancies, access to materials about our carer referral scheme, and staff training support.

Technical support

You will have access to technology and applications to streamline your daily operations and cut down paperwork while ensuring care procedures, medications and wellbeing notes are recorded more accurately, saving time for carers and yourself, and helping ensure compliance. The system allows you to communicate with carers, clients and their families, and their GPs, so it boosts safety and monitoring. It also allows you to access franchisee support quickly.

One-to-one coaching

Crucial to the personal development of our franchisees, fortnightly coaching sessions are provided in the early months. An independent franchise consultant with extensive experience will guide you to reach your business and personal goals.

Operational Support

We provide you with a detailed operations manual as part of the franchise package, but our operational support includes full-time access to expertise in the application of efficient processes to ensure smooth business operations, so together with the franchise operations manual, we will support you in building and maintaining an efficient business.

Business Support

We guide you to build your business to ensure long-term profitability, and provide advice and help with implementing company strategy and policy. We also help you focus on key areas such as business development and commerciality, to help you spot opportunities for improvement, growth and profitability, and recommend actions that reflect an understanding of what drives your business.

Beyond that, we will:

Financial performance

The minimum investment is £35,000 and funding is available for the total investment. Financial performance will vary according to franchisee, but our franchisees typically earn more than in their previous careers and have more control over their lives. As a self-employed Managing Director with as Walfinch franchise you will be building an investment for your future.

The Walfinch Franchise package:

The minimum investment, provided by you, is £35,000. Funding is available from lenders, subject to approval, to meet the total investment required. We can introduce you to lenders.

Included in the franchise package

Exclusive rights to your territory

Your own microsite on the Walfinch website

5 day Stage 1 training programme for up to 2 Directors

Accommodation and breakfast near our office for Stage 1 training

5 day Stage 2 training programme for up to 2 Directors

1 VOIP phone & set up

A2 Laminated Territory Map

Roller Banner

Preparation for application for licence from the relevant care sector regulator

Sourcing CVs for one Registered Manager

Office Window Vinyl

250 Business cards
250 A5 Flyers

Included in franchise package for the first year (excluding VAT)

Document signing software for 1 user

CRM Integration & monthly cost for 1 user

Social Media marketing platform for 1 user

IT support for 1 user

Membership of the Home Care Association, which includes HR advice

Carer rostering software
for 1 user

VOIP line rental for 1 phone

On top of all the perks provided by Walfinch, every franchisee is provided with Email service for up to 3 users.