Your franchise
support team

Meet the team dedicated to helping you achieve business success

All care providers must meet consistently high standards, which is why the care sector is highly regulated. One reason for starting a care business with a franchise rather than setting up on your own is that as a franchisee, you get the help of experienced specialists like the Walfinch franchise support team.

Amrit Dhaliwal, Chief Executive Officer

As a former care sector franchisee myself, I understand the excitement – and trepidation - you are feeling now about setting up your care business. I know what support you need, and how to make a success of it.

I also know the personal and financial rewards that a care business can bring. As a former franchisee with another domiciliary care franchise, I built my franchise into a £1 million turnover business, developed a valued core team of 70, and won the Franchisee of the Year award, all within four years.

Prior to my care business, I transformed an Italian deli into a restaurant, then created a successful tea shop. Both won awards – evidence that I know how to deliver great client experiences and manage happy teams to create a thriving business.

As a Walfinch franchisee you’ll benefit from my business skills and care sector experience. I have learnt first-hand what works – and what doesn’t - so you minimise the likelihood of mistakes and maximise your chances of success.

In the next decade I plan to grow Walfinch to have over 200 offices across the UK, revenues of over £200m, and to be the UK’s leading quality care provider. We are already on the way – and we can help you to come with us.

Simon Mills, Franchise Advisor and Business Coach

Simon is a former franchisee who built his own franchise territory and went on to resell the business, so he knows the kind of issues you may face as a franchisee – and the huge rewards that come with running a successful business. Simon provides the coaching that will help you develop your teams and business profitably, passing on his expertise in executive management and leadership, strategic planning and forecasting, consulting and mentoring, and training.

"I have worked with many franchises in many sectors, in one case coaching and training over 30 franchisees in one initial launch – so my coaching is not just theoretical. You will benefit from my extensive personal experience.

I’ve been consultant with leading UK franchise consultancies and now run my own consultancy, and I am a British Franchise Association Qualified Franchise Professional."

Julie Farrow, Senior Franchise Support Manager

Julie has 25 years' experience in the care sector and over 12 years' experience in franchising. She has supported over 70 businesses to start their home care business, helping to recruit, market, launch and beyond. She brings a wide range of experience working with businesses trading at £100, 000 per annum to £6,000,000 per annum and is well versed in all aspects of business development - from problem solving, coordinating and cater retention, to business growth and strategy.

Richard Stanfield, Franchise Support Manager

Having worked in the franchising sector for nineteen years Richard brings a wealth of experience when it comes to supporting franchise owners. For the past four years Richard has worked with one of the UK’s largest domiciliary care providers and has thus developed a passion for this sector and for helping franchisees deliver high quality care to those families and loved ones that need it.

Amanda Keeler, Compliance and Quality Manager

Amanda is fully focused on the CQC requirements of all the franchisees at Walfinch. Amanda’s higher education qualifications include the Law and Youth Justice, Social Worker and Leadership and Management in Health and Social Care. Amanda is also currently completing a further degree in politics and Level 3 in autism. Her extensive experience is available for advice and support for recruitment for specific skill sets if necessary.

Anine Steyn, PA to Amrit Dhaliwal

Prior to joining Walfinch in October 2020, Anine was a Finance Controller for a genetics company in South Africa for four years. Currently a second-year law student at the University of South Africa, Anine also supports Amrit's business objectives and plays an integral part of the successful running of the whole Walfinch team. Anine is also experienced in finance/VAT/bookkeeping and has an accountancy qualification.

Danielle Engelbrecht, Accounts Coordinator

Prior to joining Walfinch in October 2020, Anine was a Finance Controller for a genetics company in South Africa for four years. Currently a second-year law student at the University of South Africa, Anine also supports Amrit's business objectives and plays an integral part of the successful running of the whole Walfinch team. Anine is also experienced in finance/VAT/bookkeeping and has an accountancy qualification.

Kerry Huggett, Client Liaison Officer

Kerry has 18 years’ social care experience and is also a former nurse and was a mid-wife of 20 years. Kerry has extensive experience in training in management and domiciliary care and also spent a year as an inspector for the CQC. Kerry has also managed a care franchise startup, and in her spare time is a care home Trustee and a qualified Life Celebrant. Kerry joined Walfinch in 2022 from Bupa - where she was a regional manager.