Your Franchise Support Team
Our team of experts can help you thrive as a business owner.
Meet the team dedicated to helping you achieve business success
All care providers must meet consistently high standards, which is why the care sector is highly regulated. One reason for starting a care business with a franchise rather than setting up on your own is that as a franchisee, you get the help of experienced specialists like the Walfinch franchise support team.
Amrit Dhaliwal, CEO
As a former care sector franchisee myself, I understand the excitement – and trepidation – you are feeling now about setting up your care business. I know what support you need, and how to make a success of it.
I also know the personal and financial rewards that a care business can bring. As a former franchisee with another domiciliary care franchise, I built my franchise into a £1 million turnover business, developed a valued core team of 70, and won the Franchisee of the Year award, all within four years.
Prior to my care business, I transformed an Italian deli into a restaurant, then created a successful tea shop. Both won awards – evidence that I know how to deliver great client experiences and manage happy teams to create a thriving business.
As a Walfinch franchisee you’ll benefit from my business skills and care sector experience. I have learnt first-hand what works – and what doesn’t – so you minimise the likelihood of mistakes and maximise your chances of success.
In the next decade I plan to grow Walfinch to have over 200 offices across the UK, revenues of over £200m, and to be the UK’s leading quality care provider. We are already on the way – and we can help you to come with us.
Simon Mills, Franchise Developer
Simon is a former franchisee who built his own franchise territory and went on to resell the business, so he knows the
kind of issues you may face as a franchisee – and the huge rewards that come with running a successful business. Simon provides the coaching that will help you develop your teams and business profitably, passing on his expertise in executive management and leadership, strategic planning and forecasting, consulting and mentoring, and training.
“I have worked with many franchises in many sectors, in one case coaching and training over 30 franchisees in one initial launch – so my coaching is not just theoretical. You will benefit from my extensive personal experience.
I’ve been consultant with leading UK franchise consultancies and now run my own consultancy, and I am a British Franchise Association Qualified Franchise Professional.”
Julie Farrow, Senior Franchise Support Manager
Julie has 25 years’ experience in the care sector and over 12 years’ experience in franchising. She has supported over 70 businesses to start their home care business, helping to recruit, market, launch and beyond. She brings a wide range of experience working with businesses trading at £100, 000 per annum to £6,000,000 per annum and is well versed in all aspects of business development – from problem solving, coordinating and cater retention, to business growth and strategy.
Richard Stanfield, Franchise Support Manager
Having worked in the franchising sector for nineteen years Richard brings a wealth of experience when it comes to supporting franchise owners. For the past four years Richard has worked with one of the UK’s largest domiciliary care providers and has thus developed a passion for this sector and for helping franchisees deliver high quality care to those families and loved ones that need it.
Amanda Keeler, Quality and Compliance Manager
As Compliance Manager at Walfinch Ltd, Amanda plays a key role in supporting franchisees through every step of their onboarding journey. From assisting with CQC application forms to preparing them for registration interviews, she ensures each new franchisee is equipped with the knowledge and confidence needed to meet regulatory standards from day one.
Her role also includes delivering tailored compliance and regulation training, facilitating online forums, and hosting interactive workshops to support Registered Managers in their continuous development. She carries out regular audits across the network, providing constructive feedback to help each franchise deliver consistently high standards of care.
Currently, Amanda is expanding her expertise by studying towards a Chartered Manager Degree in Health and Social Care Leadership and Management, further strengthening her ability to guide and support teams effectively.
She is passionate about maintaining excellence in compliance and empowering franchisees to not only meet expectations—but to exceed them.
Richard Towens, Finance Manager
Richard is the Finance Manager at Walfinch, as well as one of the Director’s alongside Amrit at Thrive Finch Accounting, an accounting company that forms part of the network. Richard has been a Chartered Certified Accountant since January 2022.
He holds accounting qualifications with both ACCA and AAT after achieving a global-high score in one of his ACCA exams, as well as multiple 100% passes and Distinction and Merit qualifications with AAT, throughout his studies spanning 2016 to 2022.
Richard has worked with the network since its inception in 2020 and during 2024 took on the role of Finance Manager to support the network by ensuring that everyone stays on top of their statutory financial requirements, as well as promoting business growth and supporting business owners to understand the numbers within their business.
Anine Steyn, Executive Assistant to Amrit Dhaliwal
Prior to joining Walfinch in October 2020, Anine worked as a Financial Controller for a genetics company in South Africa, where she spent four years overseeing financial operations, compliance, and reporting.
Currently a third-year law student at the University of South Africa, Anine brings a unique combination of legal, financial, and operational expertise to her role. She supports CEO Amrit Dhaliwal in achieving strategic business objectives and plays an integral role in the successful day-to-day running of the wider Walfinch team.
Anine is also highly experienced in finance, VAT, and bookkeeping, holding a formal accountancy qualification. Her strong analytical skills ensure the smooth handling of financial processes across the organisation. With her diverse skill set and commitment to continuous learning, Anine contributes significantly to the growth, governance, and operational excellence of Walfinch.
Phoebe Smith, Franchise Developer
Phoebe is the Franchise Developer within the Walfinch team, working to recruit new franchisees and help them with each step of the journey from initial contact.
Phoebe brings 10 years of recruitment experience and since starting working with Walfinch 3 years ago, she has brought her experience with finding new leads and combined that with learning all about domiciliary care to help new franchisees start their Walfinch business.
Phoebe also works within the Walfinch Marketing team assisting them with research and support with annual events and team days for the franchisees.
Lucy Prescott,
Content Creator
Lucy is the Content Creator at Walfinch. She supports franchisees with social media presence, and is always finding new ways of creatively conveying Walfinch’s values.
Lucy has a First-Class BA Hons in Literature and Creative Writing, and a First Class MA in Creative Writing. She graduated from Lancaster University in 2024. She believes in Walfinch’s ambition to redefine home care, and is passionate about the connective potential of social media in the care landscape.
As a writer, she also regularly produces written content on care franchising, and is thrilled to be part of the Walfinch Team. Lucy regularly creates templates and assets to serve and support the network in their powerful mission to make it Time to Thrive.
