As of March 2023, Walfinch has 27 franchisees from Edinburgh to Southampton. Walfinch didn’t begin as Walfinch, however. The brand was born out of Amrit Dhaliwal’s (Walfinch CEO) experience with other care franchises.
In 2014, Amrit bought a care franchise with a large brand and grew the business to over £1m turnover in just 4 years. In 2019, Amrit decided to approach another care franchise which was known for providing live-in care services throughout the UK, something that Amrit wanted to pair with a wider range of domiciliary care services. Amrit obtained a licence from this brand to sell franchises and sold his first in December 2019.
Lockdown and COVID 19
When lockdown hit, Amrit didn’t stop. He spent lockdown perfecting the business model and sold more franchises for the pre-Walfinch brand, during this difficult time for people and businesses across the world. This was testament to Amrit’s drive to be successful despite the difficulties of COVID.
Walfinch is Born
When restrictions began to ease and we left the final national lockdown, Amrit decided to separate from the other care brand. This was an amicable separation and was born out of Amrit’s desire to modernise care with a new brand.
Amrit brought his franchisees with him, many of whom were open to the rebrand. The name Walfinch is a combination of Amrit’s surname (Dhaliwal) and finch, a bird representing joy and happiness. Fun is one Walfinch’s 4 core values, so something representing joy and happiness was important when setting up the brand.
As of March 2023, Walfinch have 27 franchisees and have built a strong National Support Office with expertise in business development, marketing, search engine optimisation (SEO), regulation and more!
Looking to the Future
Amrit’s plans for expansion are exciting to say the least. In the next 5 years, Amrit wants to open international branches and in 10 years, aims to have over 200 Walfinch franchisees across the UK.
We’d love for you to be part of this journey!