Our Franchisees

Your future could be right here

Could you be the ideal Walfinch franchisee?

Our franchisees come from a variety of career backgrounds and bring a mix of life stories. One thing unites them:  they have all passed The Mum Test.

The Mum Test is unique to Walfinch. As part of the franchisee recruitment process, we consider carefully whether we would like you providing care to our mums. We make this a part of our recruitment process for carers too.

Among our franchisees the other traits they all have in common are

Experience of the care sector is not necessary but sharing our values and a dedication to running a socially rewarding business is vital.

We’d expect our franchisees to focus their business interest on Walfinch exclusively, but it’s possible to run multiple Walfinch franchises across multiple territories.

Find out more about home care franchising with Walfinch:

Our Values


We only make agreements that we intend to keep.  We practice our values, hold ourselves accountable and have high ethical standards.   We stand for what is right and just.


We are attentive to the requirements of our carers and provide an excellent quality of service to our clients.


We collaborate by sharing our skills, knowledge, and experience, working as a group effectively towards the same goal – excellence in care.


We find ways to have fun because we enjoy what we do.

We provide exceptional support to our franchisees so that their business can deliver outstanding hourly care, but we will always listen to new ideas and suggestions for doing things in another way.

Your success is important to us, so though you will be in business for yourself, you won’t be in business by yourself – you’ll have our support every step of the way.

“The franchise package itself gives you everything you need to run the business well. We all have strengths and skills; we all have weaker areas. Being part of a franchise means you can get support where you need it – you’re not on your own. You can pick up the phone to someone and your life as a business owner is made so much easier.”

Sarah Wickham, Franchisee, Suffolk Coastal

Next steps

We believe a franchise is a two-way relationship, so it’s really important we get to know each other and that each party comes to an informed decision.

Our recruitment steps are:

1. Contact us

You fill out our online enquiry form, or give us a call and we’ll email it to you 020 4541 4545

2. An introduction

We will arrange an exploratory conversation followed by an invitation to meet at our offices or online

3. Training and development

Once a decision is made we will arrange for you to join our next training programme.

4. You’re in business!

Franchisee Case Studies

Read what led some of our franchisees to pursue a Walfinch franchise, and their experiences running their businesses!

Franchisee Testimonials

When I met Amrit for the first time I felt that the Walfinch business model is achievable if I work hard. In terms of support, from Director level to operations assistant everyone is always helpful and willing. I have never doubted my decision to become a Walfinch Franchisee.

Srikanth Reddy, Franchisee,

Carer training and support has been key to the Walfinch business since it was founded and the same is true for franchisees. Walfinch online training is incredibly comprehensive and will equip you with a solid grounding in the theoretical aspects of care and the care business.

Ian Thompson, Franchisee,
Welwyn & Bishop's Stortford

The team has always been at the end of the phone to help me. I can always call to pick someone’s brains on a matter or to work with them on finding a solution for something. They’re very responsive.

Cameron Campbell, Franchisee,
West Suffolk

Walfinch has great initial training, good support from the onset and the continuous support has been excellent so far.

Tiffany Meachim, Franchisee,

A Day in the Life of a Walfinch Franchisee: varied, flexible – and busy!

Walfinch Harrow franchisee Shilpi Verma launched her Walfinch business in April 2021, By December she had 23 care staff, two supervisors, a registered care manager, a recruitment officer and a carer who doubles as business development officer.

She moved into the care sector after a 17 year career in banking, where she managed a cluster of branches.

8.15am: I arrive at the office after dropping off my 7-year-old daughter at school. I have two children, and being able to do schools runs is one of the reasons I gave up my banking career to start my own business with Walfinch.  I wanted more flexibility and work-life balance, and as a Walfinch franchisee I can organise my own working hours.

My phone has been on since 7am, but unless someone is not well I don’t usually get calls before I get in at 8.15.

My days then proceed according to which day of the week it is. I allocate regular tasks to particular days – though in the care business you have to be a bit flexible.

Monday morning: I meet with my two field supervisors, who head up our team of carers, to reflect on the health and wellbeing of all our care clients, including reviewing the carers’ notes from the previous week.  

If something needs attention, we follow it up with the carers and the client. For instance, if someone had a slip or fall, and it has happened too frequently, we call their GP or occupational therapist. If there are other mobility issues, we consider whether the supervisor needs to go with the carer to see if there are any new practices or equipment that might help.

We also check any medication the client takes to ensure it is correct and has been administered at the right time.

While I am with the supervisors we plan their schedules for any shadowing of new carers and monitoring of existing carers. 

11.30-12: Time to grab a snack. I’m hungry because I eat breakfast early with the children. I make time to eat because I tend to lose concentration if I don’t, and you must be focussed in the care business. 

Afternoon: Mondays are generally about compliance so I check up on any compliance issues and chase up the results of our carers’ twice-weekly Covid tests.

Tuesday, Wednesday and Thursday, I work on business development. That includes relationship building by chatting with the local palliative care nurses  and visits to clients. I also do any  recruitment interviews. 

Thursdays are about marketing. That may mean organising and attending local coffee mornings to increase awareness of our service in the community, and doing social media posts.

Fridays mean finalising the carers’ rotas for the next week, giving briefings about new clients, training any new carers starting work with us. I like to do this myself, alongside one the supervisors. 

4pm: I pick up my daughter from school and go home for family dinner.

7.30pm: I put in a little extra work at home to pick up any loose ends and be ready for tomorrow.

I try to plan things to minimise weekend disruption so I have family time, though Sundays I spend a few hours doing the accounts and invoicing.

It sounds very busy, and it is, but by planning carefully and sticking to my diary, I keep everything under control.  It’s certainly better than the long hours and pressure I felt in banking, and it’s more family-friendly – plus there is the reward of making a huge difference to people’s lives.